Model House

Model House



Suwon, Korea


Hyundai Development Company


Showroom developer


5.000 m2




UNStudio (design architect), Lodewijk Baljon Landschapsarchitecten, Heerim Architects & Planners, CA Landscape Design

The Model House for I-Park City is a showroom to exhibit the masterplan and residential design for a development in Suwon.

The principle design intention was to curate the visitor experience by elaborating on an implicit circulation strategy. The route of the visitor, from the approach to the building and throughout the tour within, is treated as an ongoing exhibition. The Model House is therefore configured as a clear illustration of this strategy, which becomes the central feature both within the interior space, and as a generator of the façade design. The resultant crossing over of the circulation ribbon produces various viewpoints of the exhibited content, in this case, the facades of the show-apartments.

In parallel, the same path oscillates between a focus on the interior exhibited content and on the location of the future development. The circulation route underscores the importance of the ‘coming home experience’ which is the organizational driver of the entire I-Park City Urban development, and the core of the overall site branding strategy.